05 Jun Choosing The Platform For You & Your Business
It’s more important than ever to be utilising all the digital tools at your company’s disposal, with social media being at the forefront of the available resources. But when every 60 seconds over 3.3 million posts are published on Facebook alone, how do you know where to start? As a social media novice, it’s possible you might feel a little overwhelmed by the breadth of opportunity the various platforms have to offer. This blog post will help you better understand which platform might be best for you and your company!
Social Media can provide you with some excellent ways to boost your brand’s identity, generate some solid leads and provide another way to engage with your customers. Personally, I recommend asking yourself a number of key questions, so you may better make a decision on which platform’s to best focus on, and how to use them. The first of these questions you should be asking is: does your business operate in a B2B capacity or B2C? This question helps to begin to grow your potential audiences. Whilst the trend is continually shifting towards a more sales-oriented online space (the growing use of Facebook Marketplace, and Instagram’s initial move to begin to allow direct purchasing within the app), most people are still using social media more so for entertainment and communication purposes. So as a B2B company, your best option is to create and consistently distribute content that will generate wider interest in your product or service and work as a source of information to your audience base, as opposed to simply trying to directly market your product. This can be attained through various methods, such as blogging, producing case studies of recent projects, or circulating industry related news. LinkedIn is a fantastic tool platform for B2B interaction and is regarded as the most professional of all the current, major platforms.
As mentioned above, the messages you spread on social should be determined by your overall goals and long-term aims. As a clothing brand, you may have the goal of becoming a widely recognised and fashionable company, and the best utilisation of social media to meet this goal would be to post regular, fresh content to visual social sites such as Instagram or Pinterest. If you’re looking more-so to have open and engaging dialogue with a wider audience on topics that matter to your business, Twitter would be seen as a better platform for this.
Finally I would suggest you take some time to ask yourself, who is my audience exactly? The previous two points all rely on a level of engagement, but how can you effectively engage, if you aren’t sure who it is you’re actually addressing. You know better than anyone who your audience is, and who you want to market your business to, so take some time to research where your new clients are likely to be found. Perhaps they are Senior Decision Makers within large multi-nationals, in which case LinkedIn would be a great place to start, due to their enhanced search features surrounding job title and position, just as an example. Whoever your audience may be, there is more than likely a social media they’ll majorly be found on, if not two or three.
If any of the above has left you scratching your head – let us know – we’d be more than happy to chat through with you where you may want to start exploring online, and ultimately reach a new customer base!